gsnoopy520 Mottige Rat
Geregistreerd op: 14 Mei 2019 Berichten: 356
|
Geplaatst: Za 09-11-2019 07:28:35 Onderwerp: may be currently leading the w |
|
|
One of my core branding principles states that the more complex the technology or science Justice Hill Hat , the simpler the brand messaging needs to be. When marketing their products or services, companies violate this principle at their own risk.
Evidence of this principle abounds in the consumer electronics world.
In a 2002 poll, the Consumer Electronics Association discovered that 87% of people rated ?ease of use? as the most important factor when considering a new technology. Lately, it seems like a lot of companies have rediscovered the strategy of simplicity and are incorporating it into their products and their messaging. But before we examine these newcomers to the simplicity scene, let's look at a couple of pioneers who have held true to the principle of simplicity over an extended period of time.
No company in the consumer electronics world understands simplicity better than Bose. While the technology driving Bose's innovations is quite complex Miles Boykin Hat , the consumer interface has always been simple. The result is an industry-leading sound quality with interfaces that consumers can understand in seconds -- without reading the user's manual.
In the 1950s, Dr. Amar G. Bose observed that loudspeakers didn't deliver natural sound. In 1968, after extensive research into the science of sound, Bose introduced the legendary 901 DirectReflecting speaker, which reflects 89% of the sound off walls (similar to a live concert) for a natural Jaylon Ferguson Hat , lifelike sound. In 1975, Bose developed the 301 series, which went on to become one of the bestselling loudspeakers of all time. Since that time Bose has introduced a new product every few years -- such as the Acoustic Noise Canceling Headsets, the Wave Radio and the 3?2?1 Home Entertainment System -- that captures the interest of consumers.
The result of pursing this strategy of simplicity? Millions of satisfied customers, a spot on the Forbes Weathiest 400 Marquise Brown Hat , and an estimated net worth of $900 million for Amar Bose.
Henry Klaus offers another example of a design engineer who understood the importance of simplicity. His Tivoli Audio Kloss Model One -- an AMFM table radio with amazing sound quality -- has remained on the market for more than half a century. You won't find a better desktop radio for $125, and it fills a room with a high-quality sound that compares with systems costing thousands more. Klaus also innovated the first acoustic suspension speaker that became the basis for the Advent Loudspeaker, which became the reference design for all loudspeakers that followed. When he passed away in 2002, Klaus left a long legacy of technical innovations that bordered on genius but always remained simple and clean at the interface with consumers.
Opposite Ends of the Spectrum
At the other end of the simplicity spectrum is Sony.
Most analysts attribute Sony's recent woes to lack of innovation -- a real Achilles Heel for product leadership companies that strive to deliver the value proposition of ?best product, period.? I agree that lack of innovation tops of the list of Sony's challenges Jaleel Scott Hoodie , and deservedly so. However, I submit that the second through fifth reasons have to do with overly complex products.
As I write this blog, a Sony DA5ES receiver sits next to me on my desk. It has enough power to simulate a California earthquake, but it also has enough complexity to confuse an engineering Ph.D. from Stanford. This receiver sports no less than 37 buttons and knobs on the front panel, most of which I have no idea of what they do. Worse Kenny Young Hoodie , neither do my teenagers, because after they mess with all 37 knobs it really sounds bad. In today's world, if a teenager can't figure out a technology, you know it's too complex.
Today's leaders in the simplicity movement include TiVo, Skype's Voice-of-Internet service Anthony Averett Hoodie , Google's search engine, Intuit's Quicken and the Blackberry by RIM. But the real shinning star in the simplicity category is Apple's iPod. The iPod has been this year's runaway success story for many reasons. At the top of the list, however, is its simplicity.
Other manufacturers tried for years to achieve dominant market share in the MP3 player market, but their products were too complicated Orlando Brown Jr. Hoodie , too confusing or too difficult to use. Apple cracked the nut on a simple design for both the iPod and the companion PC software, iTunes. As a result, Apple has sold more than 20 million iPods to date and holds a 75% share in the MP3 market. More important, Apple has experienced an eight-fold increase in their share price as a reward for their simplicity.
The Simplicity Dark Horse
While Apple may be currently leading the way, I see a real dark horse coming up fast in the race for the simplest consumer electronics -- Royal Philips Electronics.
By the late 1990's Maxx Williams Hoodie , after decades of relentless Asian competition, the Netherlands-based Royal Philips Electronics had become a slow-moving sluggard whose products -- which ranged from medical diagnostic imaging systems to light bulbs to flat panel TVs -- were quickly losing ground in the marketplace.
According to an article in the November 2005 issue of Fast Company Phillips attacked the problem of declining market share by deploying researchers in seven countries to survey nearly 2,000 consumers. Their goal? To identify the biggest societal issue that the company should address. The response from those surveyed was loud and urgent -- consumers felt overwhelmed by the complexity of technology.
According to Phillips? research, some 30% of home-networking products were returned because people couldn't get them to work. In addition, nearly 48% of people had put off buying a digital camera because they thought it would be too complicated. As a result of this feedback Ronnie Stanley Hoodie , Phillips strategists recognized a huge opportunity -- to be the company that delivered on the promise of sophisticated technology without the hassles. Rather than
A. Wholesale Air Jordan Shoes Wholesale Nike Air Max Shoes Cheap Nike Shoes Free Shipping Wholesale Mens Nike Shoes Wholesale Nike Shoes Wholesale Nike Running Shoes Cheap Air Max 270 Mens Cheap Air Max 97 Online Cheap Nike Air Max 90 Premium Cheap Air Max 270 Shoes |
|